Meet Anrie, your AI coworker for ads

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How it works

Chat with Anrie to find ideas, generate creatives, monitor competitors, and manage campaigns across

Maya avatar
Maya11:32 AM

send me new creative types my competitors are running this week

Anrie11:32 AM

👀 Found 3 new creative types across 5 competitors.

  • 🎬 UGC demos with objection handling — 3 brands.
  • 🗣️ Talking heads with founder POV — 2 brands.
  • 📸 Before/afters showing workflow pain — 1 brand.
  • Best angle: founder-led narrative with pain → solution arc.
  • 🧪 I turned the top examples into 3 testable angles for your next pack.
Leo avatar
Leo9:14 AM

what new ads are competitors testing in our category?

Anrie9:14 AM

👀 Competitor scan complete.

  • 🎬 11 new UGC ads launched this week.
  • 👤 4 brands testing founder-led narratives.
  • 📢 3 brands shifting from discount copy to outcome claims.
  • Best angle: before/after showing workflow pain.
  • 🧪 I added examples and a creative brief for your next pack.
Nina avatar
Nina2:08 PM

check all Meta ad sets against our $45 CPA target and recommend actions.

Anrie2:08 PM

✅ Performance scan complete.

  • Pause: 🔻 Broad Demo Static — CPA $71, CTR down 38%.
  • Pause: 🔻 Interest Workflow Pain — CPA $64, frequency 4.8.
  • Scale: 📈 UGC Problem/Solution — CPA $32, 41 purchases.
  • Scale: 📈 Founder Hook Variant 03 — CPA $36, strongest hold rate.
  • 💸 Recommended move: pause 2 ad sets and shift 20% of budget to the winners.
Omar avatar
Omar4:26 PM

create a new pack from the winning UGC angle and launch it after approval.

Anrie4:26 PM

🚀 Pack ready: May 12 UGC Scale Pack.

  • 🎨 6 creatives generated.
  • 🧩 3 hooks × 2 formats × 1 CTAs.
  • 🏆 Built from winner: UGC Problem/Solution.
  • 🛡️ Meta drafts prepared with naming, UTMs, and budget guardrails.
  • ✅ Reply "approve" and I'll launch it.

Built by people who led ranking and auction at Meta and automated performance marketing at $200M+ annual spend consumer brand.

DeepMind
Meta
Snap Inc.
Google
CERN
Bloomberg
Simple

Backed by

Sequoia
First Round Capital

Competitor intelligence

Monitor new messages and formats in competitor ads and turn them into angles to test.

Leo avatar
Leo9:14 AM

what new ads are competitors testing in our category?

Anrie9:14 AM

👀 Competitor scan complete.

  • 🎬 11 new UGC ads launched this week.
  • 👤 4 brands testing founder-led narratives.
  • 📢 3 brands shifting from discount copy to outcome claims.
  • Best angle: before/after showing workflow pain.
  • 🧪 I added examples and a creative brief for your next pack.

Performance management

Spot ad fatigue early and know what to pause or scale.

Nina avatar
Nina2:08 PM

check all Meta ad sets against our $45 CPA target and recommend actions.

Anrie2:08 PM

✅ Performance scan complete.

  • Pause: 🔻 Broad Demo Static — CPA $71, CTR down 38%.
  • Pause: 🔻 Interest Workflow Pain — CPA $64, frequency 4.8.
  • Scale: 📈 UGC Problem/Solution — CPA $32, 41 purchases.
  • Scale: 📈 Founder Hook Variant 03 — CPA $36, strongest hold rate.
  • 💸 Recommended move: pause 2 ad sets and shift 20% of budget to the winners.

Ad generation and launch

Turn briefs into new ads, upload them, and approve them before launch.

Omar avatar
Omar4:26 PM

create a new pack from the winning UGC angle and launch it after approval.

Anrie4:26 PM

🚀 Pack ready: May 12 UGC Scale Pack.

  • 🎨 6 creatives generated.
  • 🧩 3 hooks × 2 formats × 1 CTAs.
  • 🏆 Built from winner: UGC Problem/Solution.
  • 🛡️ Meta drafts prepared with naming, UTMs, and budget guardrails.
  • ✅ Reply "approve" and I'll launch it.

Formats library

Every popular ad format, generated in minutes.

And many more

@Anrie analyze my ads from the last 7 days, find the messaging angles with the best CPA, then generate five fresh variations of each and pause anything over my target.

@Anrie track my closest competitors and surface what's working for them that I'm not using.

@Anrie pause every ad set above my $40 CPA target and move the budget to the winners.

@Anrie cut me a vertical Story and a square feed version from this concept.

@Anrie find my top hooks this month and generate five fresh variations of each.

@Anrie flag which audiences are fatiguing and refresh the creative before they tank.

@Anrie summarize what changed in my account this week and tell me what to test next.

@Anrie generate a product demo and a customer testimonial for our new feature.

@Anrie spin up ten UGC-style talking-head ads from this script.

@Anrie turn our best landing page into a punchy 15-second ad.

@Anrie benchmark our CPA against the category and flag where we're overpaying.